PRACTICE INFRASTRUCTURE · DPC · CLINICS · WELLNESS
Healthcare practice infrastructure for independent DPC, functional medicine, MedSpa, chiropractic, and wellness clinics — site, AI chatbot, intake, booking, payments, and ops, shipped in 4–8 weeks. Built by a clinician with 22 years in healthcare who's run a functional medicine practice of his own.
Robert Piedra · RN BSN · 22 yrs clinical · Miami–Fort Lauderdale
THE OPERATOR
Nine years as a Senior Pharmacy Technician. Six years as a CT Scan Technologist. Seven years as a BSN Registered Nurse, currently travel nursing across the country.
Then I ran my own functional medicine practice — and learned every gap between what clinical work needs and what off-the-shelf software actually delivers.
I've watched patients fill out the same intake form on three different broken systems in one afternoon. I've seen what happens when a practice's website was built by someone who's never stood next to a patient trying to understand what they're being asked.
Hexidus Labs is what I build now. One person. One stack. One focus: the digital infrastructure independent healthcare and holistic wellness practices run on — DPC, functional medicine, wellness, chiropractic, PT, health coaches, nutritionists, herbalists, and the rest of the cash-pay clinical world. Built by someone who knows what intake friction actually feels like, because I've stood next to the patient and behind the practice.
THE FOUR PRODUCTS
Four products. Flat prices. Published timelines. Everything Hexidus sells fits on one page.
$2,500 FLAT · 2–3 WEEKS
Clinical AI Audit
A clinician-led audit of your digital stack. 25-page report. 90-day roadmap. One-hour walkthrough call. $2,500 applies as 100% credit toward Pro or 75% credit ($1,875) toward Lite.
View details →$3,950 FLAT · 3–4 WEEKS
Launch Stack Lite
Template-based practice website. Three templates to choose from. Lead capture, booking, FAQ chatbot, EHR redirect. Fast, clean, done.
View details →$7,500 FLAT · 6–8 WEEKS
Launch Stack Pro
A practice website built from scratch. Everything in Lite, plus blog infrastructure, RAG chatbot trained on your content, welcome email sequence, advanced SEO, and analytics dashboard.
View details →$295/MO · ONGOING
Care Plan
Hosting on Hexidus infrastructure. Monthly content updates. Uptime monitoring. Quarterly performance review. Keeps your site alive and improving.
View details →All pricing is flat. No retainers hidden in proposals. No “it depends.” $2,500 applies as 100% credit toward Pro or 75% credit ($1,875) toward Lite.
HOW IT WORKS
Every Hexidus build follows one architectural principle: patient health information never touches my infrastructure. Your EHR already does everything HIPAA-covered. I don't replace it. I build the practice infrastructure layer that sends qualified prospects to it.
What I build
- Practice site / operating layer
- Lead capture form (name + email only)
- Booking page for consult calls
- AI chatbot (hours, services, pricing)
- Blog and content system
- SEO and Google Business Profile setup
- Welcome emails (practice info, not patient-specific)
- Analytics for marketing pages
What your EHR does
- Patient records
- Clinical data
- Membership billing
- Real appointment scheduling
- Prescriptions
- Patient portal
- HIPAA compliance
- Everything else
When a prospective patient clicks “Become a Member” on your Hexidus-built site, they're sent directly to your EHR's existing signup URL. I never touch your EHR. I never log in. I never see patient data. Clean separation. Fast builds. Low risk.
THE STANDARD STACK
Every Launch Stack is built on the same foundation. I don't start from zero on every project — I iterate on a stack I've refined over every build. This is why my timelines hold and my prices stay honest.
Next.js 16
VercelNeed something outside this stack? I can build it — but it's scoped and quoted separately because it breaks the repeatability that makes my pricing possible.
WHO THIS IS FOR
DPC, functional medicine & holistic wellness
DPC, functional medicine, wellness, chiropractic, PT, health coaches, nutritionists, and herbalists who want their site to signal quiet clinical authority. You've picked your EHR (Hint, Atlas, Elation) — or you're cash-pay outside the EHR ecosystem entirely. I build the infrastructure that sends qualified members to it.
See the Editorial Warm template →Movement, rehab & performance
PT, chiropractic, sports rehab, and movement practices serving active patients. You need a system that moves like your patients do — energetic, fast, optimized for booking. Not the static template every clinic ships with.
See the Athletic Performance template →Wellness, coaching & nutrition
Wellness practices, health coaches, nutritionists, and herbalists. You want a system that feels like the experience you provide — premium, calm, considered. Built to convert without looking like a spa template from 2018.
See the Luxury Wellness template →Where I don't currently fit
Outside the US, in California or New York, or running a hospital system or multi-location enterprise. Not a fit in 2026. For HIPAA-handling infrastructure, EHR integrations, patient portals, telehealth, prescription workflows, or paid ads management — I'll refer you to a specialist on the intro call.
REFERENCE BUILD
Evergreen Direct Care is a fictional family medicine DPC practice in Austin, Texas. Dr. Sarah Chen left a large Austin health system in 2024 to open the practice. Evergreen doesn't exist — but the site is Launch Stack Pro, deployed live. What ships for your practice is this same code, configured with your brand.
COMMON QUESTIONS
Three questions I get most.
I don't integrate with Hint's API — that requires partnership approval which takes weeks. What I do is build your site with a clean link to your existing Hint enrollment URL. Same outcome for the patient, zero integration delay.
I don't handle PHI. My site routes all patient data directly to your EHR, which handles HIPAA compliance. This keeps your build fast, affordable, and out of regulatory scope.
You own your content, your branding, and your domain. Code stays on Hexidus infrastructure while you're on Care Plan ($295/mo). If you decide to end Care Plan, a one-time $500 transition hands off complete code ownership.
NEXT STEP
Let's see if this fits.
A 20-minute call. No slides. No sales pitch. We talk about your practice, your timeline, your tech stack. If Hexidus is a fit, I'll tell you. If it's not, I'll point you to someone better. Either way you walk away with a clearer plan.
Or send an email to: robert@hexiduslabs.com